We, the “the martial arts teacher’s community,” often want to claim we teach “self-defense.” It’s in our advertising and a part of our course of instruction, and/or there is a general inference that we know and teach “self-defense” —- but the way we go about it is haphazard, if not downright negligent, at best.
The way we teach self-defense, today, in the US and abroad, is both a travesty and a bold opportunity for improvement.
Deaths by stabbing, in the us, in 2012, was recorded at 1589 deaths.
Diabetes was the 7th leading cause of death in the United States in 2010, with 69,071 death certificates listing it as the underlying cause of death, and a total of 234,051 death certificates listing diabetes as an underlying or contributing cause of death.
If you do not know what is killing people in today’s world, how can you possibly teach a kind of self-defense that is relevant and useful?
Part of the way I teach school owners to market, promote, and operate their schools is to have them (us) look boldy, to look deeply, not at HOW they “market” their schools, but in what they have to offer their communities, what they really know, and how they can/should go about building genuine value, versus sales-guided bullshit.
If the “consultant” you look to for help with your business is only giving you ideas about how to market your work, but not asking you to look deeply at what you know, what you’re cultivating, and/or what you’re doing to add more genuine value to what you offer your community —and the world, then you’re not getting the help you really need.
We / you don’t need new ads, more advice on social media marketing, or the clever new website guarenteed to generate xx number of leads. We need to look deeply and candidly at what we’re teaching, how we’re teaching it, and what we really know.
If you want to be a teacher of self-defense, if you want to make self-defense instruction something you own in your community, reach out to me. I will help you rechart your course —and connect you with real self-defense teachers and the kind of self-defense thinking needed in and for today’s world.
In 3 to 5 years you could be 10 times the teacher you are today —-but the study must begin, again, today. The call? It’s time for self-defense instruction to grow up and get real.
Tom Callos 530-903-0286