Martial Arts Safety, Gracie Barra, Mike Swain, and Dollamur Mats

The fellow on the left is Brazilian Jiu Jitsu black belt Flavio Almeida (read about his career, so far, here). On the right is Judo legend Mike Swain (bio on Wikipedia, here). I’m taking the photo out in front of Mike’s offices located in Campbell, California. Flavio came down 

to chat about what he’s up to with Dollamur mats and his organization Gracie Barra —and to teach a seminar at San Jose State University for the judo team that practices there 6 night a week (including judoka Marti Malloy, who’s headed to the Olympic Games (see here Wikipedia bio here). 

By the way, while I’m name-dropping, I should mention that I owe my renewed interest in judo, which was the first martial art I ever engaged in (my first lesson was in 1969), to UFC veteran BJ Penn. When I was last in Hilo, BJ told me he was seriously studying —and enjoying —judo, and that he wished he had started earlier in his career. BJ’s enthusiasm for what he was learning in his judo classes inspired me to start studying “the gentle way” again. 

On a funny sidetone to that, when I first started teaching and working out with BJ Penn back in the 90’s, I tried to talk him out of fighting. I told him about my kick-boxing friends who’d tried to make it as professional fighters and how hard it was and how little money they had made. I suggested, instead, that he let me introduce him to Mike Swain and that he should consider trying out for the Olympic judo team. I remember saying, “There’s no money in judo either, but at least it’s prestigious.” Boy, was I wrong. Obviously, BJ didn’t let that detour him from his path.

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The Almeida / Swain (Gracie Barra / Dollamur mats) Connection

I’ve beenhanging out with Mike Swain lately, as, well…not only is he a longtime friend, but if you plan to start taking judo lessons, who would be better to go to but one of the best coaches / judoka in the world, right? It turns out that’s also why Flavio Almeida flew into San Jose, CA; not just to get some judo pointers, but to connect Gracie Barra to the best mat surfaces in the world.  Gracie Barra has adopted Dollamur Mats / Swain Mats as the official flooring of all Gracie Barra schools worldwide. 

I asked Almeida why:

“Safety,” he said. “We have to put the safety of our students above all other considerations. Gracie Barra believes Dollamur mats are not only the best constructed mat surfaces on the planet, but that Mike Swain and Dollamur are committed to athlete and student safety as much as we are.”

When he said that, it didn’t come off as a “line” from a company press release, I could see that he genuinely meant it. I got to chat with Falvio quite a bit, we even drove over to Master Ernie Reyes Sr.’s “Mastery Test,” where about 100 of his highest ranking students were getting ready for a 5 day testing ordeal. More on that and more of my thoughts on Almeida, Gracie Barra, and some video from the seminar at San Jose State coming in my next blog. 

Martial Arts Business: It’s Monday! The TO DO List

School owners, martial arts teachers, and staff members, it’s Monday! My favorite Monday line? Tony Robbins: “My Monday’s are better than most peoples Christmases.”

Monday’s the WEEKLY CARD REVIEW, one of 50 times a year that you and your team go through and evaluate each of your students, as though they were standing right in front of you and your team. “How’s attendance?” “Are we seeing the progress that reflects our potential?” “Is there some way we might better serve you?”

It’s the day when your staff each spends 5 or 10 minutes to tell you what they’re learning, applying from The 100. They tell you how they’re promoting the school, ingeniously, that week, and what projects they’re working on that both spreads the word AND mobilizes students in the community. 

Each week, you see, the best staff members reaffirm why they’re so valuable —and, in many ways, they get re-hired each week. 

Monday’s the day you and your team look deeply, ahead of any problem, as if you all had ESP —looking to catch POTENTIAL problems with students, long before anyone with less experience would see them. There’s no —or less —need for “DNS” calls (Did Not Show) when every challenge is caught FAR in advance of the “problem” stage. 

Monday is the day progress is measured —and nobody on the team is permitted to be the same person they were the week before. Progress: What’s been read? What’s the most amazing thing you’ve seen, done, witnessed, and dreamt up?

Monday is the day we decide who, this week, we will reach and affect. Is there a business in town we can help? Is there a student doing something that we can push forward? Is there a kid, anywhere in our town, who could use a big brother or sister to stand up for them? Is there anyone who, not in a million years, would expect someone to come to their rescue? Can we do that? 

Monday is 5 days before Friday, when we sit together again and talk about how we made things happen, how we engaged, who we helped, who we connected with, what we’ve learned, and what we’ve created. 

In our camp, it is never “Business as usual.” Every day is Christmas.

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Tom Callos heads The 100., a martial arts business association that starts anew, every day of the year, helping instructors create magic through their martial arts schools. If you’re a school owner and/or teacher of the martial arts, of any style, this is a week-long pass to our on-line dojo / campus. http://the100.me/?xgi=5YHew4Oyrkh0ya

Oh, and READING IS SELF-DEFENSE is a program, in development, courtesy of The 100. More news coming soon.

The Envirofit Stove, Black Belt Thinking

I stumbled across the Envirofit Stove in a magazine I was perusing this morning. Now here’s a company solving problems, which is, essentially, what I think martial arts school owners could and should be doing with their “product.” 

Perhaps when you look at Envrofit’s website, at their videos, and at the products, you see a company selling stoves? What I see is something I want my own business to me made of. I’d like The 100. to be a company on a mission to make life better for others, to make things that are useful, and smart. 

I’m giving my “Black Belt Thinking Award” to Envirofit —for inspiring me to do what I do better. 

Martial Arts Business: Judo, BJ Penn, a 99-year Old Teacher, and Something Old / Something New

Something Old, Something New: Tom Callos Talks About The New (Old) Business of Teaching the Martial Arts —in 2012

Something Old
In 1969 a judo teacher invited me on his mat for my first taste of the martial arts. This month, 43 years after that first lesson, I’ve come back to judo. I’ve come back to Jigoro Kano’s art due to the influence of three people:
  1. BJ Penn, who told me recently that he’d started taking judo lessons. According to BJ, the training was outstanding and he felt it was filling a gap in his knowledge he hadn’t previously been aware of. He also told me he was training at a dojo on Oahu that had been open for more than 100 years. BJ’s a longtime friend, occasional training partner, former student, and since he kicked the hat off of the martial arts world as we knew it, a teacher I try and listen to. In the case of judo, if it’s good for BJ Penn, it’s good for me too.
  1. Shihan Keiko Fukuda. It was about a year ago that someone sent me a trailer for a film in-the-works called, “Be Strong, Be Gentle, Be Beautiful,” which was to chronicle the life of Keiko Fukuda, the last living student of judo’s founder Jigoro Kano. The trailer brought me to tears, as Fukuda, then 98-years-old and still teaching judo, exemplified a level of commitment and dedication I could only stand back and stare at in awe. It may sound strange to some people, but after seeing the film (now titled “Mrs. Judo”) and meeting Shihan, I felt compelled to study judo in her honor.
  1. Judo world champion Mike Swain personifies the gentle spirit of judo. I have only moved with him on the mat once, many years ago during my 4th degree black belt test under Master Ernie Reyes, Sr., but lately I’ve been hanging out with him as we worked together on some projects for his mat company (www.SwainMats.com). I’ve grown to respect the gentleness of his approach to business and life, which I attribute in part to his training —and it has renewed my interest in the philosophy and practice of “The Gentle Way.”

I’m now working on a project with Swain Mats and its parent company Dollamur Sports Surfaces to renew interest in judo training to everyone in the international martial arts community, or should I say “back” to everyone (in the non-judo martial arts world). To begin the dialogue about how that might happen, we’ve started a community of martial artists interested in judo and, well, pretty much all things that take place on a mat. Membership is free and the content on the site is, I think, noteworthy. If you’d like to be a part of the dialog and movement to bring (or re-bring) some good judo technique to all styles of martial arts, come join us at www.DollamurMartialArts.com).

Something New
While judo speaks to my sense of martial arts tradition, the kind of martial arts that is, today, blowing my mind is the kind that takes the work “Off the mat and into the world.” That’s the slogan for a giant project I’m up to my chin in called “The 100.” (www.the100.me).
The 100. isn’t about the techniques of the martial arts, it’s about innovation and education. The work is about community activism, experiential leadership training, environmental self-defense, dietary self-defense, peace education, on-line technology for curriculum development, health education, and a truckload of other concepts that aren’t currently a part of the “martial arts industry,” but that are so right, so smart, and so relevant-to-today’s world, that it’s only a matter of time. The 100.’s on-line campus is abuzz with smart, hardworking martial arts teachers doing some of the coolest, most inspiring, and —I think —healthiest work in the martial arts teachers community.

It’s like I have one foot in the past and one in the future. I find it all very invigorating —and I invite you to join me in the work, if it speaks to you too. I’m curious, too, if you’re experieincing anything like this in your teaching career. If you are, come to www.dollamurMartialArts.com and tell us about it.

Tom Callos
Martial Arts Business: The Work is Mastery

In the end —and/or now —you could be a monumental force for good, for sanity, for connectivity, for education, for non-violence, for peace education, for clear thinking, for many, many good things in your community.

In the end —and/or now —you could be a Master Teacher of all the most important topics: Peace; kindness; service to mankind; compassion; tolerance; love; listening; art; sustainable living and thinking; forgiveness; awareness; simplicity.

In the end —and/or now —you have an opportunity to define your role as a martial arts teacher in a way that helps you, maybe even forces you, to become a genuine, centered, compassionate and wise teacher, student, leader, follower, dad, mom, friend, grandparent, activist, and engaged, sane human being.

In the end —and/or now —your work can allow you to self-correct, to contribute, to give, to heal, and to act like a master (like a “master” the world doesn’t often see).

How To

The only thing that really makes you a Master is what you do in your head —and what you do in the world as a result of what you do in your head.

In other words, mastery is found in what you think —and what that thinking causes you to do.

Greed is not the trait of a master. Hate, anger, misunderstanding, envy, and violence are not the way of the master. Selfishness, self-deception, attachment, narcissism, justification, apathy, and disconnection is not the way of the master.

Find some real masters. Find people who do amazing things and for all the right reasons. They’re out there. You can be one of them.

Your anger, it’s not her fault. That feeling like he just doesn’t understand, has little or nothing to do with him. That mess, is your responsibility. That car, that watch, that shirt, that house, that posing, that performance, that income, that thing is not you.

Be of the school of thought that says being a master of the martial arts is not about the martial arts at all, but about all the best things in the world. Embrace education. Embrace involvement. Embrace solutions. Embrace peacemaking. Embrace all the smartest, healthiest, most enlightened ideas.

This is the path to “success” that in the end —and/or now —is worth investing in and that will offer you the kind of ROI (Return on Investment) that will make your life’s work something of sparkling significance. 

(I am talking to myself)

About the Author

Tom Callos heads www.The100.me

Martial Arts Business: Chase Jarvis, My Sensei

I follow, almost daily,  the blog and work of creative genius / photographer Chase Jarvis. Yes, I know, I teach teachers how to teach the martial arts —and Chase doesn’t. That hardly matters. He may not know how to do a rear-naked choke, but all the same I consider Chase my Sensei (he just doesn’t know it —or [spasm of realization] maybe he does?).

Chase’s post from today is a fine example of why I study his work and how it relates to teaching the martial arts and martial arts career / school management (my translation of the work into martial-talk, in italics):

How to Become a Photographer in 5 Simple Steps
How to Become a Successful Martial Arts Teacher in 5 Simple Steps

Got a note the other day from an aspiring photographer. He wanted to know what it takes to become a pro. I thought–very pragmatically–that it’s really not complicated. HARD maybe, but complicated, no. It might be what “the industry” doesn’t want you to know, but here are the 5 steps.

1. Declare yourself a photographer. That’s what you ARE in life. You’re not a student, not a finance-guy-slash-part-time-photographer, not a part time anything. You’re a photographer. People have to know this.

1. Declare yourself a master teacher. Do what Chase says, above.

2. Be in business. Make it real. Get a business bank account, business license (city + county), business cards. Business. Otherwise it’s a hobby.

2. Be in business. Make it real. Do what Chase says AND be a real master teacher (as in, act like a master).

3. Read every book you can find at the library or online about the business of photography. Understand the rules.Because if you fail at the business part, if you can’t SUSTAIN this business, you’re not a pro. You’re unemployed, or back to part-time this or that. And back to step 1 you go again…wanting to be a pro. NOW then, if read these books and they make sense, and they teach you how to run the books and land the gigs…you gotta then break some of the rules you read in these books. And YOU choose which are the right ones to break. You’ll be right 50% of the time, you just won’t know which 50% until after you’ve taken the leap. Action is the only thing that matters. 

3. Read everything about anything pertaining to combat, peace, violence, non-violence, and anything else pertaining to self-defense as it relates to the human species (food, relationship issue, gender bias, drug abuse, anger management, etc.). While you’re at it, know / study everything about the business of running a school —and then choose to run your school in the light of day, not on the dark side (translation: choose honesty and authenticity over sales-hype and manipulation).  In the end, Action is the only thing that matters (you won’t REALLY learn how to BE a master any other way). Oh, and read, twice, what Chase wrote, above.

4. Take photographs everyday and share them, pimp them, promote them like mad. For clients and for yourself. Get creative as all hell. Find YOUR voice through shooting more photos than you thought was possible. Aim to be different, not better than everybody else. Be brutal in your edit. Put forward only your best work around the the things you actually want to get paid to shoot. Break all the rules here too. And again, you’ll be mistaken 50% of the time, but you gotta take your swings to hit anything at all. Don’t forget, the DOING is the only thing that matters here too. What you THINK is nice, but it counts for zilch, zero, nada. Action wins.

4. Do everything Chase says, above, just replace any mention of photography with teaching the physical, mental, and spiritual aspects of the martial arts, as you know them. Get creative as hell. Find YOUR voice as a master teacher by studying, bycreating, and don’t simply seek to replicate the “success” of people trying to sell you their formula for success. DO —take action every single day (maybe every hour) —and make sure it’s more than double what anyone else you know is doing.

5. Repeat.

6. Repeat (with refinements and a shocking [masterful] level of focus and perseverance).
The Wakamatsu Tea Colony, Gold Hill, CA

I just finished a meeting with Isaak Egge from The American River Conservancy; we did a walk-about on the historic California property that was/is The Wakamatsu Tea Colony, which is “the cultural Preserve…site of the first agricultural settlement of pioneer Japanese immigrants in North America who established the Wakamatsu Tea and Silk Farm Colony on June 8th, 1869.”

Not only does this 272 acre preserve house what was the first Japanese settlement on US Soil, but it’s also just a mile from my home in Gold Hill. I’ve been told that this was the site of the very first Japanese person to pass away on US soil —and where the first Japanese person was born in the US. 

I am planning on hosting events with the martial arts community to help restore and maintain the property —-more to come. 

Interview with Martial Arts Business Expert, Tom Callos, for Martialinfo.com

Interview with Martial Arts Business Expert, Tom Callos, for Martialinfo.com

Feb. 12, 2012

Interview conducted by Kathleen Harris for www.Martialinfo.com

Tom Callos is both an outspoken critic of the martial arts business industry and a leading contributor to its direction. In this interview I ask Mr. Callos questions about what’s not right about the martial arts industry and what is, and what’s next for martial artists who own —or want to own schools and/or teach others.

Martialinfo.com: Master Callos, let’s get to it. What do you think is wrong with the martial arts business industry?

Callos: I don’t use, for myself, the term, ‘Master.’ Please call me ‘Tom.’ The title is used by so many people who are anything but, that it’s become a joke.

The industry isn’t all bad or all wrong, it’s a lot of things and it’s made up of a lot of people —and a few companies. What’s wrong with our industry is, I think, for the most part, simply what it has to go through to evolve. ‘It’ has to try new things and fail. The industry has to have greedy opportunists, to know what greed can do to reputation and business methods. It has to grow too big for its own britches and then get whacked down to size; then, it has to get back on its feet, dust itself off, and go for it all over again. That’s the nature of business evolution.

What’s most ‘wrong’ with the industry at the moment is very similar to what wrong with a lot of industries born before the 1990’s and similar to what’s wrong with the education system in the United States, it’s stuck in an old model of business, methods, and intent. The biggest companies in the industry are stuck with methods of distribution and systems for teaching what school owners should know —that used to make money for them, but that are now so rapidly becoming obsolete that it must be quite unsettling. Some of them are clinging so tightly to what they know that they’re unwilling to even listen to alternative methods.

Martialinfo.com: What do you mean by ‘alternative methods’?

Callos: Print advertising is dead. The yellow pages, dead and buried. Letting someone else build and control your website is dead. Radio and TV are dead. The magazines, dead. Paid advertising is dead. The billing services as sources for smart and relevant content —stone dead. The convention, the business seminar, and even the idea of ‘the business guru; dead, dead, dead.

Advertising is free and every school is it’s own media company. Websites are free and can be constructed in an hour’s time, or less. Youtube is our TV and radio, anything that comes in a magazine is yesterday’s news, and when I was a young businessman we all bought into the idea that we had to spend 10% of our income on advertising. Today I don’t recommend ad expenditures that total even 1% of a school’s gross income. Today the only reason I’d spend my hard earned money to go to a convention would be to see my friends, as anything important, anything new, and anything hot has already reached me on the web. If I go somewhere today it’s to train, intensively, with a great teacher —or I take my family somewhere wonderful. There’s nothing in Las Vegas or Orlando that has anything of any value to me as a teacher and businessman.

Martialinfo.com: You wouldn’t go to ANY business seminars or conventions?

Callos: No, I didn’t mean to say that. I meant I wouldn’t go to any martial arts business seminars or conventions. The industry has been so polluted by gimmicky convention sales strategies and people, in general, just trying to sell their stuff, that it’s all, for me anyway, a big fat waste of time. I would, however, without a second thought, attend seminars that involve nutrition, global and national health issues, environmental degradation, graphic design, film-making, peace education, and curriculum development. But then, the best speakers in those fields are talking, right now, at www.Ted.com. I’ve got a front row seat, 24/7 to the best of the best in a hundred different fields. Yes, if I’m going somewhere, it’s to learn technique and train. The web was made for business training and information exchange. The Internet and made the in-person business seminar a waste of my time, and, unfortunately, it has done the same for the convention.

Martialinfo.com: Isn’t the Internet itself just full of people trying to sell their  things, just like seminars and the conventions?

Callos: Yes, it is, however I don’t have to spend my money to get pitched and I can shut a salesman down with a click of a button. I can also find people with methods and opinions outside of the control of billing companies, retailers, and franchise sales-people, which were, before the Internet, the three groups providing most of the information about business to our industry.

Martialinfo.com: Do you think billing services, retailers, and franchises are bad for the martial arts world?

Callos: No, not necessarily. In fact, we all owe a lot to these three industries that serve the martial arts community. But outdated ideas, sales manipulation, unsustainable methods, dishonesty, and rigidity of thinking are not good for our industry no matter where it all comes from. In the last decade the industry has fallen all over itself to help promote people and ideas that may not have seemed like they were all that bad at first, but have proven to be destructive and unwise. High pressure sales and manipulative sales techniques have given our industry a very bad reputation. A number of State Governments have sought to regulate martial arts schools due to some of the shenanigans of short-sighted ‘business consultants’ and school owners. The industry also lacks any sort of legitimate, substantive teacher education that might actually give us some legitimacy as educators. Instead, the industry has hyped and packaged and re-hyped and re-packaged instructions for how to run birthday parties, after school child care, pizza parties, sleepovers, and ice cream socials. I had a friend who took a yoga teacher training course and dissected a cadaver to learn about anatomy and physiology. Take an instructor training course from the martial arts industry and you’re taught how to corner students into doing multiple membership upgrades. It’s very sad.

Martialinfo.com: So what’s right with the industry?

Callos: Well, there are tens or thousands of smart, dedicated, and capable martial arts instructors in the world —and many more in the process of becoming teachers. Their ability to find smart ideas, exchange information, and improve on the quality of what martial arts schools are known for —and what they do in the world —is growing exponentially.

The powers-that-be in the martial arts world aren’t dumb, they just move so much more slowly than they need to. They’re too protective of their little kingdoms, but they’re being forced to change. They have, in general, helped to move the martial arts world in a very positive direction, and with pressure from people like me, as much as they dislike my criticism I’m sure, it’s not going to take them very long to shed the unhealthy and embrace far better ways to support their clients and customers.

The best change in the industry is that nobody controls information any more. Yes! The best change is that technology is going to help us become 10 times the teachers we could have been before the Internet came to be.

Martialinfo.com: You used to be one of the main forces behind ‘The industry,’ so what makes you an outsider today?

Tom Callos: It’s all about ideas and our potential. Just last week an instructor declined my help because, in his words, “I no longer owned a school.” He said he wasn’t interested in theories, he only wanted to know what works now. Ironically, I don’t care about what works today. I’m coaching school owners and instructors how to be ready for tomorrow.

Tomorrows martial arts schools will have teachers who have been formally trained in far more than the technical skills of their art. They’ll know about today’s issues and how they pertain to self-defense. Diabetes education, anger management, experiential leadership programs, building project portfolios, dietary self-defense, and dozens of other concepts that aren’t yet a part of ‘The Industry,” will be exactly the reasons our industry is respected and our teachers well paid.

And, by the way, I do own a school. I own www.The100.us, which is an on-line school, meeting place, think-tank, platform of protest, and master-level coaching program for serious, career martial arts teachers. I have transcended the subject of martial arts —and I now teach people how to teach people.

Martialinfo.com: So who should school owners be watching and paying attention to today?

Callos: Everyone. You can learn from everyone, the good, the bad, and the ugly. It’s what you do with that information that either has you chasing the buck like a starving dog —or representing the martial arts to a world that would love it if we’d walk our talk, better.
Martial Arts Business: Some Thoughts on Your Web Presence (Sites)

Some Thoughts on Your Web Presence (Sites)

I do not believe a website specifically designed to make sales is the kind of website I want representing my life’s work. I don’t believe canned images, poorly written copy designed to “increase my conversion rate,” and formulaic “act now” buttons is the key to having a website that tells the story of who I am, what the work is about, or that touches those who find it in a way that has them calling me for the reasons I want someone inquiring about my work.

A canned website, built by some Internet “guru” not really in-tune with what my school’s about —is, I agree, better than nothing, but it’s not me, it’s not my work, it’s not the stories of my students, it’s not what’s really happening, it’s not my community, and it’s not coming from my center —but from a canned, lazy, two-dimensional, use-this-formula place that simply isn’t the best work I can do.

The Web, today, gives the school owner every chance to be real, to be their own media company, to show, authentically, what happens to the people in the space that is overseen by someone with 10, 20, 30, 40, or 50 years of dedicated, educated, engaged martial arts practice.

What a real master teacher does, in and for the people around her, is so much more important, so much more authentic and genuine, than the words marketing people claim trigger the sales impulse, the generic photo of the perfect model-of-a-student, and the gibberish describing the course that was written by someone out of touch with the heart and soul of the work.
Martial Arts Business: The Evolution of a Master Teacher



Evolution of a Teacher to a Master Teacher
This is, my friends, how I see it —today.

Phase 1
The teacher is a fine martial arts athlete. “Look how good I am! I must be a good teacher.”

Phase 2
The teacher develops great martial arts students. “Look, my students are winning. I must be a good teacher.”

Phase 3
The teacher accrues wealth. “Look at my school, it’s beautiful; look at how many students I have; look at my gross income, my house, my cars; I must be a good teacher.’”

(Here resides the bridge between noteworthy accomplishment —and a kind of teaching that defines the title “Master Teacher.”)

Phase 4
The teacher’s students take what they learn on the mat and put it to work in the world. “Look at how my students are using their martial arts in their daily lives; look at what they’re doing in and for the community. I am a good teacher.”

Phase 5
The teacher transcends the martial arts —and becomes a member and student of the community, using what she has learned —and his resources —to help solve community problems that have nothing to do with kicks, punches, and arm bars. “My life is my dojo, the community’s health is my life.”
Martial Arts Business: Why What You’re Doing Isn’t Working

If what you are “doing” IS “working,” then this report isn’t for you. If you think there’s some “room for improvement” in your efforts, then feel free to read my ideas on the subject —and take from it what you will.

What’s Wrong?

You don’t use a Franklin Covey Day-Planner, which means your staff doesn’t either. If you’re not organizing and studying what little time you DO have to accomplish exactly what you want to accomplish, you can work and work and work and work and work —and work yourself right into an epic struggle. 

How can you manage the smart-effort of others if they don’t know how to manage and track their work and time? 

Whatever excuse you have for not using day-planners and training your entire help-team to do the same (except for, “I’m so bloody rich I don’t have to!”), is part of your own lack of knowledge and self-dicipline that keeps you from the success you think you deserve. 

On the other side, you’re busy as all get-go, but you’ve made the same mistake that 90-perent of us make 99-percent of the time: Mistaking ACTIVITY for ACCOMPLISHMENT. 

You spend too much money on stuff that drags you down. 

That $5 you blow off every day on (name your small vice here)_______, is costing you $150 a month and $1800 a year. Add to that the way-too-expensive cars you drive around to prove that you are special, the TIVO, the house that’s more than you need or can afford, the school rent that’s way too much of your gross income, the meals out, the clothes, and all the other junk you’ve been trained to feel represents “the good life” —-and you’re bleeding your freedom, your education, and the pleasure right out of running your school. 

DECREASE your expenses, get your overhead down —and increase your income. Need help with this? You probably do, as it’s not “an action,” it’s an ongoing process. Call me, I’ll help you look at all the options (Tom Callos, 530-903-0286). 

You’re not “Managing” —or really TRAINING others to help you accomplish the work. Oh yeah, your knowledge is VAST, but I have to tell you, the people underneath you aren’t THERE yet —and you’re not doing a whole hell of a lot to get them there. 

Your brain says, “Well WHAT AM I SUPPOSED TO DO?” And the answer is: “A lot smarter work with others, organizing their time, teaching them, and guiding them into helping the school (thus, themselves) to the best of THEIR ability.” Most instructors I know, on a scale from 1 to 10, with “10” being the best, aren’t even training their staff members at level 4. 

You’re not studying your numbers, as in what you’ve done, what you do, and what you need to do. Talk about flying the plane blind! Not studying your stats and knowing how to affect them is a career and business disaster of monumental proportions. You don’t even know —as if you did, I wouldn’t have to tell you.

You market your school like an amateur. 

I’ve seen how FAR TOO MANY schools “market” their wares —and my God is it a pitiful example of the craft. First off, if you’re still listening to “the industry,” you’re not doing your very best work. Second, everything you need to market your school today is FREE —and it’s not about YOU doing it, it’s about you organizing and orchestrating it. Every day you waste not doing this work, not paying attention, is another potential nail in the coffin of the energy and attitude that could get you out of the place you’re in. 

You’re not Talking About Your Future and How to Change.

When’s the last time you sat down with people you respect and really laid it on the line? When’s the last time you studied where you’re going —under the spotlight of people who might help you? Far too many instructors I know wait until they are in CRISIS MODE —and by that time it’s so painful and hard to turn the wheel that the owner may become her own worst enemy. 

Talk it out, endlessly (as it’s ever-changing), and with people smarter and/or more experienced than you are (if anyone like that exists in this dimension). 

Molestation, Martial Arts, Community Activism. Martial Arts Business (as in ours)

Martial Arts Teachers, Molestation, and Community Activism: Real “Self-Defense.”

I’ve received 100 or-so e-mails / messages from martial arts teachers and practitioners over the last few days —after telling my personal story of childhood molestation at the hands of a man who happened to be a black belt instructor at a dojo I attended as a 12 year old. Many of the kind people who’ve written (and many have their own stories of molestation) have called me “brave” for telling my tale, but bravery doesn’t play a role in this story; compassion does. Compassion for others, for children and their parents and loved ones, is why I shared what happened to me. 

Growing up healthy, focused, and happy is hard enough as it is without throwing in the self-esteem, trust, and emotional issues that come with someone using you for their pleasure when that’s really the last thing you need. I don’t know about the scientific reasons that cause people to become pedophiles, in a day and age when it’s so absolutely taboo, but I do know that it’s just as much (or more) of a self-defense issue as is anything else we consider to be self-defense. 

This coming month, as her schedule allows, my sister-in-law, Tricia Sperry Jensen, who works for Utah’s Child Protection Services, will give us her perspective on what we can do —and must do —to work as advocates on behalf of young people who need the cautionary awareness and protection of adults. In the mean time, I am going to give martial arts teachers some suggestions as to how to becomea more active part of “the village” it takes to protect the innocence and health of the children in their sphere of influence.

  • Right now, as I write this, people in your community are already working as advocates for children at risk of molestation —and with children who have already suffered at the hands of a predator / mentally unstable adult. I suggest you find out who these people are, as their are many of them, and connect to their work. You can help them. You can learn what they know. You can connect yourself to the stories, so that you don’t numb yourself to the reasons this kind of work should be at the top —or near the top —of the work a real “self-defense” teacher does in —and for —the world. 
  • There are, right now, dozens of children (or more) in your community who have been removed from their homes or who have otherwise been traumatized —and who cannot, in their current situation afford the luxury of the care, attention, and education a martial arts teacher can offer. There’s no budget for it. Mom and Dad aren’t stepping up to enroll Little Johnny or Sally, for any number of reasons. This is something you can do now. You can step up and offer genuine loving, compassionate care for kids in need, profits be damned. I’d like to point out, too, that if you really go into this world and make a difference, without concern for your own needs, you will be crafting a “marketing and PR” campaign 1000 times more powerful and real than anything you could buy. All it takes is a genuine effort, without regard for return. 
  • After you’ve really educated yourself —with your staff and loved one’s learning along with you —you can become one of the most vocal and persistent voices in your community about self-defense from abuse (sexual, emotional, physical, you name it). Self-defense isn’t about jumping into action AFTER an event occurs; it’s about prevention and education. Children don’t defend themselves from pedophilia with kicks and punches, they defend themselves with knowledge. What’s OK? What’s not? Who to trust? Where does one express concern if and when it’s warranted? I would challenge you, in the spirit of everything our training as martial artists is about (that’s not physical), to take 5000 action-steps in your community action and education program. Take 5000 steps with writing, with videos, with meeting attendance, with developing educational curriculum, with connecting with CPS in your area and other child advocates and social workers, with reading, with talking about the issues, and with finding just the right way to say the right things to children who need to know what to do, in advance, should they ever be in an unhealthy and dangerous situation. 

Oh, and never, EVER hide the fact that you know someone is a pedophile. If you have first-hand knowledge of an event, take action. Disregard your own ego —and do it for children who have not yet become victims.

That’s a good start. Why don’t you join me/us in a campaign to change the way martial arts teachers work in their communities —in and for a kind of “self-defense” that’s relevant to the world as it is today.

Tom Callos 

www.TomCallos.com

40 Years Ago, I Was Molested by a Martial Arts Teacher

When I was 11 or 12 years old there was a black belt instructor at the school I went to in Reno, Nevada, his name was Carl Fernand (might not be the right spelling) and he molested me. It happened over one school year and summer; there were 5 to 10 or so events (I honestly cannot remember, a gift of emotional trauma), which ended when I started taking special care to avoid him and his offers of transport, food, money, or “special help” with my lessons. 

I was the perfect target for a pedophile, as I had a troubled home life; my father was working to support 7 children, my mother lived out of town, and my step-mother was not a friendly or helpful person. I would go to school without lunch money and in the summer I was locked out of the house from early morning until the time when my step-mother would go into her bedroom for the night. Essentially, I was completely unsupervised. The martial arts school I went to had a key attached to a string in the front door’s mail slot, so I could go there when I couldn’t go home. 

I was often unwashed and dirty, hungry a lot, the only money I had I earned doing yard work, and my family, due to my step-mother’s personality, didn’t have any friends I could turn to for help. I loved the school and my martial arts lessons and the people there were more like family than my family.  I wanted to attend classes, the school’s events, the second location my instructor started, and I needed a place to be, when the only other place to hang out was the library. 

Carl started by paying attention to me. He was complimentary. He frequently gave me money for food and he offered me rides to events, tournaments, and places I might like to go. And one day, he stripped me down and molested me. 

I was ashamed and embarrassed. I felt I had caused it, brought it upon myself. But Carl was thorough in his approach and he kept help coming when and where I needed it —and 1 event turned into multiple events. 

Now, 40 years later, I’m completely clear about what happened and how it happens, but for years I carried some weighty shame. My most damaging memory of that time was not from this twisted adult, but the memory of walking with my father, now deceased, and how I felt that holding his hand made me wonder if people thought he might be something other than my father. That hurt —and I still tear up thinking of it. What shame and confusion for a child to bear. 

I’m talking about all of this as I want to remind others that molestation is a terrible crime —one that cannot be tolerated or ignored or kept a secret. This coming month I’ll be interviewing a friend who works for Child Protection Services —and I will outline, for the martial arts industry, the specifics of what must be done when a child is molested by a trusted adult. 

It is not OK. It is not OK to keep pedophilia a secret, not when other children are then put at risk when people aren’t warned. 

Martial Arts Business. An Industry with It’s Head Up its Arse?

Is “Head in Your Arse” too harsh a thing to say about the martial arts industry —or us? 

I think not. 

Try this (as a test): Visit 10, 20, 30, or 100 martial arts school websites (as I have, 10 times over) —and look for something unique.

RARE. 

“We are a black belt school!” “House of Pain.” “House of Discipline” (says the 28 year old tattooed high school dropout who has embraced his inner-mma-fighter). “The Student Creed.” “Little Dragonette.” “Little Assassins.” “MMA Fitness.” “Israeli Commando Fitness .” “We teach someone else’s words!” 

To hell with personal experience, with investigation, with sitting down and working, working, working to put your knowledge into something powerful and important —-BUY WHAT YOU TEACH (it’s easier —and in the long run, cheaper!). 

To hell with actually researching, studying, and God forbid, understanding Toaism or The 7 Habits or The 8-fold Path or Budo or anatomy and physiology or anything much more than the birthday party, the ice cream social, the pizza party, SEO and how to cheat it, how to upgrade, how to double your gross, how to sign up 60 students in a month. 

And consultants? They’re a dime a dozen. Kids make Youtube videos telling other school owners (“The Industry”) how to build a better program. Why? Because it’s easier to talk on a camera and give advice to strangers than it is to go into your own community and affect REAL CHANGE —or solve real problems. Best to face and talk to people who expect nothing from you, who won’t scrutinize that you’re all small talk and very, very little about action-of-any-relevant-consequence.

BE DIFFERENT 100 MEMBERS, as This is Where Your Tuition (Value) Will Come From

Start with your own personal martial arts training.

Start with what you read, tonight, tomorrow, the next day. 

Start with going back to school (you can do 1 class, yes?).

Start with doing things worth doing (battle diabetes, battle depression, battle bullying, battle anger, battle piss-poor diets that lead to illness, battle apathy, battle gender-related-violence, battle bigotry, battle the Tobacco Industry,  battle conspicuous consumption, battle the medias crazy manipulation of children’s brains, battle bad manners, battle ignorance, hell….battle anything that’s worth the battle). 

Start with actually STUDYING philosophy.

Start with perfecting your knowledge of food, fitness, and health.

Start with building a noble, noteworthy, telling project portfolio.  

Start with shutting off your TV, closing your laptop, pushing yourself away from your desk, and getting into your community in a way that few people ever do. 

Start with refining your words, refining, refining, refining…

Start teaching by your example, not what sells. To hell with what sells —and more power to innovative, important, useful service to mankind.

Write more. Video more. Teach more. Read more. Simplify more. Reduce More. DO more for others. Think more. Subvert the dominant paradigm and turn away from “The martial arts industry.” LEAD it. Eventually the industry as it is will go away —and we will be left with the things you’re now planting the seeds for, today. 

Martial Arts Business: The Consequences of Excess

Too much chocolate, as good as it can taste, will make you sick.

Too much training, as much as people say “more is better,” can cause you some serious joint damage, like it did me. The picture above is one of my two artificial hip joints, now more than a decade old.

Many of my peers are enjoying their new hips too, although let me tell you, there’s NO PLEASURE in what leads up to a hip replacement. It’s all discomfort and pain, back, leg, and hip pain, loss of movement, and a slow and agonizing realization that you’re dreading the walk to the car, to the store, through the airport, and/or anywhere (forget running to catch a ball, backpacking, or performing martial arts at a high level).

But the great news about hip pain is it’s your hips! It’s not your neck! Or lower back. This is a joint that can be replaced and, literally, give you your life back. 

Now let me ask you, what’s the equivalent of the worn out hip joint to too much focus on “business?” What wears out when you do things, over and over, that have the potential to wear out parts of you that are both hard to find and costly to repair? I see it all the time in martial arts school owners. 

They wear out their passion. When school owners get caught up in the trap of sales, sales, sales —they wear out their sense of mission and intent and purpose. So my organization, The 100. —is fast becoming the repair shop for career-inspiration-replacements. The work can’t be seen in an x-ray, but it can be found in the bounce of the step in people formally hobbled by a focus on endless sales and membership campaigns, giving pizza parties and ice cream socials, looking at every student as just another pay-day, and losing their focus on the here and now.